Marketing Campaigns Continue for Materials that Supplant the Bible

February 23rd, 2008 by David Dansker

Every year more and more packages of small group curricula are marketed to churches under the pretense of helping pastors to do their job better. A popular theme this year is apologetics, and there are several products to choose from. Lee Strobel is broadcasting his “Investigation Faith” seminars, and his small group curriculum will be released this Fall. Strobel also endorses Garry Poole’s Seeker Small Groups (which is also endorsed by Nicky Gumbel, of The Alpha Course). Outreach Training’s Mark Mittelberg, who coauthored Becoming a Contagious Christian with Willow Creek’s Bill Hybels, encourages pastors to purchase their resources in order to get “key sharp lay leaders” to perform apologetics ministries, among other things.^{1 [more]}